Crazy marketing and release strategy for this one, making it just vague enough to inspire drama between those-who-believe and those-who-didn’t; from what I can tell, it has generated A LOT of interest, and the Steam numbers are super high right now. We might see more of these slow-leak-surprise-drop releases going forward, based on the success of this.
Brilliant marketing trick: Keep people waiting for the next game in the huge blockbuster series for 14 years and they’ll be eager for whatever they get
Crazy marketing and release strategy for this one, making it just vague enough to inspire drama between those-who-believe and those-who-didn’t; from what I can tell, it has generated A LOT of interest, and the Steam numbers are super high right now. We might see more of these slow-leak-surprise-drop releases going forward, based on the success of this.
Brilliant marketing trick: Keep people waiting for the next game in the huge blockbuster series for 14 years and they’ll be eager for whatever they get