What they could do is, since you bought the machine/frame on the store, they could give a certain number of discounts on games purchased after purchasing the device (like giving away Half Life: Alyx with the purchase of the Index/controller). Buy a steam machine, get 5 X% discounts on any games in store, buy a steam frame same except exclusive to VR titles. Still on the fence for my own use, although old, my Vive is still a solid headset