minus-squarecantstopthesignal@sh.itjust.workstoPC Gaming@lemmy.ca•Dev at id Software says Microsoft 'burned a lot of bridges' in the industry: 'They fundamentally don't understand art, they don't understand games'linkfedilinkEnglisharrow-up10·edit-217 hours agoThey had vision and knew how to build a brand. The current CEO’s idea of branding is to name their products after a tool that absolutely no one will be using. linkfedilink
They had vision and knew how to build a brand. The current CEO’s idea of branding is to name their products after a tool that absolutely no one will be using.