I set up a public game night for a non profit organization. The event space has a bar on one side and Pizza and snacks are available. All ages are welcome as the bar side is segregated from where the gaming area is. We posted it in some FB local groups and I found some local subreddits and discord servers. I even made an Instagram account but it flagged my flyer as spam. It’s a smallish town with about 14k people but near a much bigger college town by about 30 minutes. I’m at a loss as what to do since I’m going to give it a go this week too. We discussed having a vintage video game competition such as an old arcade game. Am I missing something or are game nights just not that popular?
I don’t know the circumstances of the college OP is referencing, but I didn’t even have a car in college, and knew only one or two people who did (mostly we either walked or took public transit; if neither were available we just didn’t go).