Growth mindset is delusional. But they think they have to be delusional to appease investors.
Honestly it be doable if they started making phone games.
that’s the only way that can happen. 1 billion users is like the combined total of the dozen most popular games, which are pretty much all mobile or have mobile versions.
I still remember the internet glazing this new CEO a couple months ago cause they lowered prices.
Like, cmon people. It’s a CEO. They’re all delusional. That’s how they got the job.
Honestly I was really excited for her when she took on the role.
It’s just been downhill since. One can be excited for change and still disappointed with the outcome.
For me the irony is how she was leading the AI team and now has to go to Xbox and talk about how memory and storage is just so expensive for some reason.
I’m guessing she is the new Ellen Pao for x-box? Xbox is cratering and they need some good scapegoat to push through some more nonsense, so they put her there and once shits really on fire, they can just point at her
Glass cliff again!
CEO makes up delusional numbers and parades them around as if this is normal
I see somebody took the Elmo musk manual for becoming rich?
RTGame on YouTube has started doing a yearly watch-along of the major game conferences of 20 years ago. Xbox of 2005/2006 also had “1 billion” as a goal back then- they seriously claimed to be able to sell a billion Xbox 360s way back in the day.
(Also, obligatorily “-and Mario will never start shooting hookers.” Nintendo was crazy back then.)
Well, they were sorta right? It was allegedly Luigi, and it wasn’t a hooker either…
She wants to go mobile. That’s the only way to get those numbers.
“Do you guys not have phones?” - Blizzard in 2018 to a crowd of PC enthusiasts after selling PC games for nearly 30 years at the time.
I just don’t think you can add mobile to an existing platform lile PC or Console. You are marketing to other demographics… the ones that dont play PC and Console games…
I think it’s possible to do that, but just don’t expect the people on the other platforms to get excited about it. Using a phone as a primary gaming device is partially about mobility but mostly about budget (at least going by how I see it). Someone who already has a gaming PC or console doesn’t really want mobile games. Personally, while I used to have more of a variety of games on my phone, currently my only game is chess, despite considering myself a big gamer.
Blizzard’s mistake wasn’t in making a mobile game, it was thinking they could excite a room full of PC gamers with news about a mobile version of a big PC game, showing just how out of touch their leadership was. Like it should have been obvious that that presentation wasn’t going up be taken well and should have either just been a booth at blizzcon or an announcement that said “mobile game” right from the start. I forget where in the timeline that fell compared to their other blunders like WC3 reforged replacing the still superior WC3, but IMO it made those other ones more predictable because it was a clear sign their leadership was just chasing the money without a good idea of what gave them fans in the first place.
If xbox handles it better, it could work out better for them. Not for winning me as a customer, but for increasing users who do like to game on mobile environments.
Diablo Immortal was successful for blizzard on its own, though it’s hard to quantify lost business because of it (especially when it wasn’t the only thing hurting business for blizzard).
I’ll never understand how the dumbest people keep getting these jobs.
Microsoft wants someone who continues to reach for unattainable growth in order to make their stocks keep going up. The problem is they would have to reduce cost to get more products in more hands and they know they won’t do that. It’s all just BS for investors
Nepotism
Maybe they’ll reach there by double counting people. If you play candy crush, play Minecraft on pc and watch a video on xbox, you get counted as three.
Ambition is good. Delusion isn’t strategy.
Fuck monopolies and anyone who aspires to create one
Growth while laying people off like stupid. How is that supposed to work?
Hire people to create the illusion of growth, fire them to create the illusion that you know what you’re doing. The cycle of life!
Clearly she asked Copilot to get these numbers.
Heavy emphasis on the word “wants”.








