cross-posted from: https://hexbear.net/post/8882542
It’s a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.
That’s a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I’m not sure that game studios are ready to accept it.



The thing about this data is that it isn’t controlled for quality (probably, I only skimmed the article). I don’t support AI “art” myself but I don’t bother checking the AI disclosure normally unless it looks clearly AI generated.
EDIT: I got around to reading the original PC Gamer article it’s implied that various factors are controlled for. But realistically there’s no way to actually control for the quality. They apparently filtered out obvious slop though. We can conclude from the data that AI disclosure reduces sales, or that AI use reduces game quality, or both.