Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.



Not everyone. Just like people hate Ai and don’t want to have it, there are developers who think the same. Even if its in everything, why not disclose it? Why hide the ingredient and then we don’t know what kind of Ai was used? I hate the idea of hiding it, and acting like humans did the work. But in fact assets maybe stolen from unethical copied sources baked into the Ai models. If people have a problem with that kind of approach, then we have a right to know. What was done exactly? Some background posters? Voices?
They hate it irrationally, based on misinformation and mob mentality. There are no legitimate reasons to hate it. There are plenty of reasons to hate the companies and their practices that are developing it, but the technology itself is blameless.
People who use open source models, on local hardware are being caught in the crossfire and being required to disclose what tools you use leads to prejudice by people who hold that irrational hatred and misinformed prejudice. It’s harmful with no benefit to anyone.
If there are copied sources then THAT is the problem, and plagiarism easily identifiable, with existing remedies for the crime.
Why do you you feel you have a right to know when it has no impact on you, other than enabling your prejudice? If it’s truly bad, it should be self evident and no disclosure is thus needed. The fact that it is necessary to have disclosure to determine if AI was used demonstrates that it is irrelevant. Regardless of what tools were used, the final product should be judged on its own merits and faults. Judging based on the tools used, and not the product itself, is infantile.
Who are “they”? There are Nintendo haters. Should we stop talking about Nintendo, just because people could hate it? If there are misinformed people, then we should not hide it, but start informing them. If a few people troll review in Steam, should Steam stop doing reviews for everyone? Because they did troll reviews or misinformed reviews and rating?
Why do you feel you have the right to tell how others rate a final product, and whats important to them? It should be disclosed transparently and then people should judge themselves.
“They” are the anti-AI mob. Like the anti-woke mob, but for artificial intelligence instead of non-white people and women. Same idea, different target.
Your analogy doesn’t make any sense. You know when something’s made by Nintendo, because Nintendo makes it. For all you know, they use AI, but since they’re not bound by Valve’s stupid rules you would never have any idea. Why would Steam take away reviews? Just because some people misuse it doesn’t mean there would be a blanket removal. That sounds like you’re arguing for my case actually: just because there are some bad actors, it doesn’t mean you hate the system used by the actors.
Then where do you draw the line? Should they disclose if women worked on a game? Men? Trans? Non-binary? Should they disclose whether they used Windows? Linux? Mac? Should they disclose whether they used markers or paint for their concept art? Some people hate each of those things listed, so you think we should enable discrimination against them, too, by requiring disclosure so people can make their own decisions?
No, they should tell if Ai is used and what is being done. There is no line. Every single human has the right to decide for themselves, even to boykott because the stars didn’t align. Its their right. I don’t know if the gender of the developer should disclosed or not, that is an entirely different topic with an entirely different meaning. Maybe you don’t understand the difference between Ai and human? Because the gender of the human has nothing to do with the issues the Ai brings to the table. And why mention if they used Windows or Linux or whatever operating system? What is your thought process to bring this into our discussion?
I think you try desperately to muddy the discussion and the critique brought on the table, with non relevant examples as a counter argument.
Windows, Max and Linux are tools in game development, same as Visual Studio, Photoshop or AI. Only one of them is being singled out for disclosure.
I think you seem to believe AI makes games in a vacuum, and there are no people involved. It’s not the AI that suffers due to the boycott by the ignorant, it’s the people who make the games. You like to desperately pretend that no people are involved in the process, but that is a delusion. You’re hurting people with your prejudice, not AI.