Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.



AI doesn’t think. AI is a marketing name… there is nothing intelligent about it
It literally is just a database of stuff it copied off the Internet and didn’t give people credit for
That’s the problem
AI isn’t paying people for using their information for training
The only reason it’s profitable at all by these companies is because it randomizes stuff so you can’t prove what components of your work something has copied
That’s an interesting theory, but not accurate.
It’s the sum of human knowledge, and it’s available for free. The use of their hardware is what they charge for, but you don’t have to use it. You can use local hardware.
It’s getting costly to do so because some bad actors are buying it all up. Those companies are the ones that have my ire, but being upset with the technology itself is misplaced anger.
Also, it’s not profitable. They’re losing an unfathomable amount of money, hoping to make it back when people become reliant on it. Don’t - use your own hardware and models locally. It’s not difficult to setup.
It’s not available for free, they just stole it, actually the same way highschoolers used to torrent copyrighted work to get their homework done.
What’s not accurate about it
They literally are using training data and selling it without permission from the original authors
If you want to pretend like it’s actual intelligence, that’s up to you (I assume you have Nvidia shares you’re trying to protect).
But, it’s really just a legal piracy program at this point.
They do think. Have you tried Gemini Pro? It even provides you with a steam of consciousness prior to answering your prompt. So does Qwen 3.6 when used locally. It’s also not a database, it’s a neural network with digital synapses - not unlike our own brains. The difference is they are digital, and we are biological.
No one is selling models, they’re selling processing time on the servers that host the models. You can download a model and use your own hardware for free.
I don’t own any shares of any company. I do have a Master’s degree in Computer Science with a major of Artificial Intelligence, though.
Piracy would be selling someone else’s work, and that’s not happening. That’s like saying an artist is pirating all the content they’ve watched to inspire turn when they make anything. Nothing is being sold, other than time on a server, and you don’t need to pay that to use AI. It’s completely free if you host it locally, which I do.