In at least one case, Ubisoft justified the embargo by saying that staff in Belgrade were still being informed at the time, according to reporters to whom Aftermath spoke.

Alright that makes sense.

But Ubisoft did, to a degree, put reporters in a bind, with some who agreed to the embargo telling Aftermath that Ubisoft did not specify the nature of the embargo before they said they’d adhere to it; the company only mentioned that it was going to announce something soon. Had reporters known more about what they were agreeing to, they might not have done so as readily, or at all.

Hey now what the fuck