Asked about this rule, Newell repeatedly denied it exists, even when shown internal communications seemingly showing Valve employees enforcing it: “Valve does not have a policy or practice of dictating prices to third-party software developers on other platforms.” When asked how Valve would react if it ever happened, Newell initially said he was confused by the question and then added, “Many of our partners and many of our customers are quite happy with the service that we’re providing.”

It would be interesting to see what happens if some of the larger publishers did this.