Heyho,
I am looking for smart devices - currently interior blinds and lights that support Zigbee - and thought why not take a look at the European market.
As far as I can tell most products come from china, but maybe someone here knows more than me :)
I think most are made in China and just relabeled under some EU brand.
Looking at IKEA smart plug with “Made in China” on it…
As other said IKEA and Shelly devices are solid choices.
Either you’ll stick to one brand and live in their ecosystem or you’ll have 10 apps for controlling various parts of your home. This typically leads to HomeAssistant and Zigbee works great there.
If you want less DIY solution, then Loxone (Austrian or German) or perhaps Jablotron (Czechia). These will cost a lot lot more tho.