I don’t think making these other programs optional is going to work to migrate a community. You can’t say to your football team that you’re gonna start playing basketball and be disappointed when they don’t come with you.

If the discord and matrix server was fully bridge then maybe you’d are a bit more success as the community would be less fractured. If you’re friends don’t want to move from discord, and you really don’t want to be in discord, that’s a tough situation for you be in.