The Pokémon Company is a joint venture between Nintendo, GameFreak and Creatures Inc. Control of TPC is what people mean when they say Nintendo/GameFreak “own” 30%.
The story behind the trio is an interesting read, and IIRC Creatures is like wholly owned by Nintendo anyway so they technically have majority control of TPC.
The Pokémon Company owns the other third
The Pokémon Company is a joint venture between Nintendo, GameFreak and Creatures Inc. Control of TPC is what people mean when they say Nintendo/GameFreak “own” 30%.
The story behind the trio is an interesting read, and IIRC Creatures is like wholly owned by Nintendo anyway so they technically have majority control of TPC.