There are a few EU seals on products that guide my shopping, the Eco-label the Organic and the certified origin for regional products. Should there be also one that certified social good practices by companies?
The B corporation is a good idea, but it’s also an US private seal involved in a few polemics… getting the seal implies paying fees to a US organization.
Imo the B corp certification is not needed at all.
For example German-speaking countries have special types of entity for non-profit companies (gUG and gGmbH) and I’m pretty sure other European countries have a comparable legal entity too.
The thing is, we’re in a common market, EU-wide recognizable seals are always better. European brands already use the B corp one, so there’s definitely a market for it.