Study finds many customers would leave a business which stays loyal to US big tech services
www.techradar.com
New study reveals European consumers are increasingly prioritizing digital sovereignty – many will pay a premium to avoid American tech over privacy concerns.

cross-posted from: https://lemmy.world/post/48624256

European consumers are demanding digital autonomy! 🇪🇺

“Four in five European consumers say it matters whether or not businesses use European technology”

Proton conducted a survey interviewing consumers from the UK, France, and Germany.

💡 Results show that more and more consumers are concerned about where their personal data is stored: nearly half (45%) of participants said they would avoid companies that store their data with US firms.

Consumers prioritize privacy and security over price.

👉 Read the full article by TechRadar: https://www.techradar.com/pro/a-surprising-number-of-them-said-yes-study-finds-many-customers-would-leave-a-business-which-stays-loyal-to-us-big-tech-services